Marketing MCQ
Marketing Chapter 12
_____ describes a situation where a primary subscriber or purchaser of a magazine gives it to another person to read or where a magazine is read in public places.
_____ describes a situation where a primary subscriber or purchaser of a magazine gives it to another person to read or where a magazine is read in public places.
_____ describes a situation where a primary subscriber or purchaser of a magazine gives it to another person to read or where a magazine is read in public places.
A. Primary readership
B. Guaranteed readership
C. Pass-along readership
D. Total readership
E. A place-based medium
Answer: C
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