During the first months of a new product introduction, a useful budgeting technique to determine a ballpark figure for setting feasible objectives is the _____ method.

During the first months of a new product introduction, a useful budgeting technique to determine a ballpark figure for setting feasible objectives is the _____ method.



A. payout planning

B. percent of sales

C. competitive parity

D. 401k

E. marginal analysis



Answer: A


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