Marketing MCQ
Marketing Chapter 7
During the first months of a new product introduction, a useful budgeting technique to determine a ballpark figure for setting feasible objectives is the _____ method.
During the first months of a new product introduction, a useful budgeting technique to determine a ballpark figure for setting feasible objectives is the _____ method.
During the first months of a new product introduction, a useful budgeting technique to determine a ballpark figure for setting feasible objectives is the _____ method.
A. payout planning
B. percent of sales
C. competitive parity
D. 401k
E. marginal analysis
Answer: A
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