"Encouraging current drinkers of Coca-Cola to drink more of the beverage," would be an example of a(n) _____ objective.
A. sales-oriented
B. market-oriented
C. product development
D. communications
E. product penetration
Answer: A
Marketing MCQ
Marketing Chapter 7
"Encouraging current drinkers of Coca-Cola to drink more of the beverage," would be an example of a(n) _____ objective.