Marketing MCQ
Marketing Chapter 15
Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by
Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by
Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by
a) wholesalers.
b) producers.
c) retailers.
d) agents.
e) brokers.
Answer: b) producers.
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