For which of the following would an advertiser be most likely to use a sales-oriented objective?

For which of the following would an advertiser be most likely to use a sales-oriented objective?



A. A direct response ad for a record album

B. A commercial for a new type of electric-powered automobile

C. A political announcement

D. An anti-drug public service announcement

E. A commercial comparing Verizon to AT&T



Answer: A


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