Marketing MCQ
Marketing Chapter 18
____ have been used to measure the effects of advertising on awareness, recall, interest, and attitudes toward the ad and/or brand as well as purchase intentions at regular intervals.
____ have been used to measure the effects of advertising on awareness, recall, interest, and attitudes toward the ad and/or brand as well as purchase intentions at regular intervals.
_____ have been used to measure the effects of advertising on awareness, recall, interest, and attitudes toward the ad and/or brand as well as purchase intentions at regular intervals.
A. In-depth interviews
B. Tracking studies
C. Recognition tests
D. Recall tests
E. Consumer juries
Answer: B
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