If a firm decides to contract its physical distribution functions to third parties that have no managerial authority within the marketing channel, it is using

If a firm decides to contract its physical distribution functions to third parties that have no managerial authority within the marketing channel, it is using



a) outsourcing.

b) sole-sourcing.

c) logistics.

d) wholesaling.

e) distribution services.



Answer: a) outsourcing.


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