If a manufacturer decides to use a push policy to promote its products, it is most likely to focus its efforts on
a) retailers.
b) wholesalers.
c) ultimate consumers.
d) other producers.
e) institutional users.
Answer: b) wholesalers.
Marketing MCQ
a) retailers.
b) wholesalers.
c) ultimate consumers.
d) other producers.
e) institutional users.
Answer: b) wholesalers.