Marketing MCQ
Marketing Chapter 20
If a participant is required to give up something of value in order to participate in a game or sweepstakes, then _____ is present, and the promotion is considered a lottery.
If a participant is required to give up something of value in order to participate in a game or sweepstakes, then _____ is present, and the promotion is considered a lottery.
If a participant is required to give up something of value in order to participate in a game or sweepstakes, then _____ is present, and the promotion is considered a lottery.
A. exchange
B. consideration
C. equity
D. enticement
E. remuneration
Answer: B
Learn More :