If a participant is required to give up something of value in order to participate in a game or sweepstakes, then _____ is present, and the promotion is considered a lottery.

If a participant is required to give up something of value in order to participate in a game or sweepstakes, then _____ is present, and the promotion is considered a lottery.



A. exchange

B. consideration

C. equity

D. enticement

E. remuneration



Answer: B


Learn More :

Marketing Chapter 20

Learn More Multiple Choice Question :