If a wholesaler continually emphasizes and promotes one company's products over a competing company's products, _____ is likely to result.

If a wholesaler continually emphasizes and promotes one company's products over a competing company's products, _____ is likely to result.



a) channel cooperation

b) vertical channel integration

c) channel conflict

d) horizontal channel integration

e) channel leadership.



Answer: c) channel conflict


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Marketing Chapter 15

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