Vertical channel integration

Vertical channel integration



a) results in two or more different management teams for each member of the channel.

b) is made possible when a large corporation divests itself of smaller subsidiaries.

c) is a shift back to the conventional channel of distribution.

d) combines institutions at the same level of operation.

e) is made possible by purchasing the operations of a link in the channel.



Answer: e) is made possible by purchasing the operations of a link in the channel.


Learn More :