Marketing MCQ
Marketing Chapter 1
____ is defined as any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor using predominantly mass media communication.
____ is defined as any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor using predominantly mass media communication.
____ is defined as any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor using predominantly mass media communication.
A. Advertising
B. Personal selling
C. The promotional mix
D. Publicity
E. Sales promotion
Answer: A
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