_____ is defined as one percent of all the television households in a particular area tuned to a specific program.
A. A program rating
B. A ratings point
C. Households using television (HUT)
D. Share of audience
E. Brand development index
Answer: B
Marketing MCQ
A. A program rating
B. A ratings point
C. Households using television (HUT)
D. Share of audience
E. Brand development index
Answer: B