____ is the direct, personal presentation, demonstration and sales of products to consumers in their homes.
A. A need-stimulus sales presentation
B. Direct marketing
C. A personal shopper program
D. Consultative selling
E. Direct selling
Answer: E
Marketing MCQ
A. A need-stimulus sales presentation
B. Direct marketing
C. A personal shopper program
D. Consultative selling
E. Direct selling
Answer: E