Which of the following statements about telemarketing is true?
A. Telemarketing is defined as sales without face-to-face contact between the buyer and the seller.
B. One of the problems that used to be associated with telemarketing is its potential for fraud and deception, but that problem has been completely eliminated by rigorous self-monitoring.
C. Business-to-business marketers do not use telemarketing.
D. Telemarketing is only used by for-profit companies.
E. Telemarketing relates to sales by telephone.
Answer: E
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Marketing Chapter 14
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