_____ is a technique to probe into the mind of a customer in which an individual is asked to respond to the first thing that comes to his mind when he or she is given a word or a picture.

_____ is a technique to probe into the mind of a customer in which an individual is asked to respond to the first thing that comes to his mind when he or she is given a word or a picture.



A. In-depth interview

B. Delphi technique

C. Association tests

D. Focus groups

E. Evoked set



Answer: C


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