Marketing MCQ
Marketing
_____ is a technique to probe into the mind of a customer in which an individual is asked to respond to the first thing that comes to his mind when he or she is given a word or a picture.
_____ is a technique to probe into the mind of a customer in which an individual is asked to respond to the first thing that comes to his mind when he or she is given a word or a picture.
_____ is a technique to probe into the mind of a customer in which an individual is asked to respond to the first thing that comes to his mind when he or she is given a word or a picture.
A. In-depth interview
B. Delphi technique
C. Association tests
D. Focus groups
E. Evoked set
Answer: C
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