Marketing MCQ Marketing Chapter 11 After a company has created a prototype during the product development stage, its performance, or ___________ must be tested.

After a company has created a prototype during the product development stage, its performance, or ___________ must be tested.

Marketing Chapter 11

After a company has created a prototype during the product development stage, its performance, or ___________ must be tested.

a. appeal to customers
b. dependability
c. durability
d. functionality
e. pricing

Answer: d

Marketing MCQ

After a company has created a prototype during the product development stage, its performance, or ___________ must be tested.

After a company has created a prototype during the product development stage, its performance, or ___________ must be tested.

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