Marketing MCQ Marketing Chapter 9 _____ is a type of advertising execution style that involves creating a central character who can deliver the advertising message and with whom the product or service can be identified.

_____ is a type of advertising execution style that involves creating a central character who can deliver the advertising message and with whom the product or service can be identified.

Marketing Chapter 9

_____ is a type of advertising execution style that involves creating a central character who can deliver the advertising message and with whom the product or service can be identified.

A. Demonstration

B. Testimonial

C. Personality symbol

D. Fantasy

E. Slice-of-life

Answer: C

Marketing MCQ

_____ is a type of advertising execution style that involves creating a central character who can deliver the advertising message and with whom the product or service can be identified.

_____ is a type of advertising execution style that involves creating a central character who can deliver the advertising message and with whom the product or service can be identified.

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