Mr. Peanut from the Planters Nut Company's ads is an example of advertising that uses _____ execution techniques.
A. informational/rational
B. demonstration
C. fantasy
D. personality symbol
E. behavioral appeal
Answer: D
Marketing MCQ
Marketing Chapter 9
Mr. Peanut from the Planters Nut Company's ads is an example of advertising that uses _____ execution techniques.