Jonathan is a creative director at the Peet, Williams & Greene advertising agency. He spends an hour every morning reading publications like Advertising Age, The Wall Street Journal and Brand Week to gain a better understanding of what is happening in the world of marketing and advertising. This activity can be characterized as:

Jonathan is a creative director at the Peet, Williams & Greene advertising agency. He spends an hour every morning reading publications like Advertising Age, The Wall Street Journal and Brand Week to gain a better understanding of what is happening in the world of marketing and advertising. This activity can be characterized as:

Jonathan is a creative director at the Peet, Williams & Greene advertising agency. He spends an hour every morning reading publications like Advertising Age, The Wall Street Journal and Brand Week to gain a better understanding of what is happening in the world of marketing and advertising. This activity can be characterized as:



A. general preplanning input.

B. product-specific preplanning input.

C. verification research.

D. brainstorming.

E. problem detection research.



Answer: A


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