Tiffany is the creative director of an ad agency. The agency has just been hired to develop a promotional campaign for a company that produces exercise videos for women. As part of her preparation for developing a creative strategy, Tiffany reviews some studies conducted on the overall fitness and exercise market as well as a report on the changing roles of women in society. This information is part of:
A. general preplanning input.
B. product-specific preplanning input.
C. problem detection studies.
D. illumination studies.
E. brainstorming process.
Answer: A