Leo and Penny are starting up a new party-planning company. In order to get the word out to prospective clients, they have mailed calendars to the local community that feature their contact information and pictures of their services. They also included stickers with the company's logo to mark dates for upcoming events so that people will be reminded to call Leo and Penny's company when it's time to plan a party. For the party events, various merchandise is available with the company's logo, including wine glasses, magnets, and pens for party goers to pick up. This is an example of _______________.
A. public relations
B. conversation marketing
C. advocacy advertising
D. trade promotions
E. specialty advertising
Answer: E. specialty advertising