Leo and Penny are starting up a new​ party-planning company. In order to get the word out to prospective​ clients, they have mailed calendars to the local community that feature their contact information and pictures of their services. They also included stickers with the​ company's logo to mark dates for upcoming events so that people will be reminded to call Leo and​ Penny's company when​ it's time to plan a party. For the party​ events, various merchandise is available with the​ company's logo, including wine​ glasses, magnets, and pens for party goers to pick up. This is an example of​ _______________.

Leo and Penny are starting up a new​ party-planning company. In order to get the word out to prospective​ clients, they have mailed calendars to the local community that feature their contact information and pictures of their services. They also included stickers with the​ company's logo to mark dates for upcoming events so that people will be reminded to call Leo and​ Penny's company when​ it's time to plan a party. For the party​ events, various merchandise is available with the​ company's logo, including wine​ glasses, magnets, and pens for party goers to pick up. This is an example of​ _______________.



A. public relations

B. conversation marketing

C. advocacy advertising

D. trade promotions

E. specialty advertising



Answer: E. specialty advertising


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