_____ measures electrical frequencies in the brain as the individual being tested responds to ads he or she is viewing.

_____ measures electrical frequencies in the brain as the individual being tested responds to ads he or she is viewing.

_____ measures electrical frequencies in the brain as the individual being tested responds to ads he or she is viewing.



A. Electrodermal

B. Pupillometric

C. Electroencephalographic

D. A cerebellum metric unit

E. Cerebral response



Answer: C


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