National Fruit Product Company, the maker of White House apple products, decided to change its label to emphasize the products' nutritional value. Which of the following physiological measures could have been used to determine which prototype label would most effectively catch a consumer's eye in a supermarket?

National Fruit Product Company, the maker of White House apple products, decided to change its label to emphasize the products' nutritional value. Which of the following physiological measures could have been used to determine which prototype label would most effectively catch a consumer's eye in a supermarket?

National Fruit Product Company, the maker of White House apple products, decided to change its label to emphasize the products' nutritional value. Which of the following physiological measures could have been used to determine which prototype label would most effectively catch a consumer's eye in a supermarket?




A. Hemispheric lateralization

B. Gamma activity

C. Electrodermal response

D. Dermal resolution

E. Eye tracking



Answer: E


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