Nielsen Media Research's A2/M2 system measures ____, the focused mental and emotional connection between a consumer, a media vehicle, and a brand's message.
A. adjacency
B. engagement
C. cume
D. syndication
E. affiliation
Answer: B
Marketing MCQ
Marketing Chapter 11
Nielsen Media Research's A2/M2 system measures ____, the focused mental and emotional connection between a consumer, a media vehicle, and a brand's message.