Marketing MCQ
Marketing Chapter 21
Novartis Corporation spent millions of advertising dollars informing consumers that Doan's pills were superior to other over-the-counter analgesics in treating back pain even though it contained the same ingredients as other over-the-counter analgesics. Critics of advertising would classify this as a(n) _____ advertisement.
Novartis Corporation spent millions of advertising dollars informing consumers that Doan's pills were superior to other over-the-counter analgesics in treating back pain even though it contained the same ingredients as other over-the-counter analgesics. Critics of advertising would classify this as a(n) _____ advertisement.
Novartis Corporation spent millions of advertising dollars informing consumers that Doan's pills were superior to other over-the-counter analgesics in treating back pain even though it contained the same ingredients as other over-the-counter analgesics. Critics of advertising would classify this as a(n) _____ advertisement.
A. unsynergistic
B. odious
C. deceptive
D. offensive
E. asocial
Answer: C
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