One of the flaws associated with the consumer jury method of pretesting an ad is:

One of the flaws associated with the consumer jury method of pretesting an ad is:

One of the flaws associated with the consumer jury method of pretesting an ad is:




A. high costs.

B. the potential for ad erosion.

C. the potential for the halo effect.

D. the groupthink phenomenon.

E. lack of control by researchers.



Answer: C


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