Marketing MCQ Marketing Chapter 18 Sometimes participants rate an ad good on all characteristics because they like a few and overlook specific weaknesses. This tendency, called the _____ effect, distorts the ratings and defeats the ability to control for specific components.

Sometimes participants rate an ad good on all characteristics because they like a few and overlook specific weaknesses. This tendency, called the _____ effect, distorts the ratings and defeats the ability to control for specific components.

Marketing Chapter 18

Sometimes participants rate an ad good on all characteristics because they like a few and overlook specific weaknesses. This tendency, called the _____ effect, distorts the ratings and defeats the ability to control for specific components.

A. halo

B. recency

C. stimulus-response

D. visual option source

E. contextual

Answer: A

Marketing MCQ

Sometimes participants rate an ad good on all characteristics because they like a few and overlook specific weaknesses. This tendency, called the _____ effect, distorts the ratings and defeats the ability to control for specific components.

Sometimes participants rate an ad good on all characteristics because they like a few and overlook specific weaknesses. This tendency, called the _____ effect, distorts the ratings and defeats the ability to control for specific components.

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