One of the main concerns relating to database marketing is:
A. its similarity with customer relationship management.
B. the invasion of privacy.
C. the high actual cost per thousand.
D. lack of selectivity.
E. waste coverage.
Answer: B
A. its similarity with customer relationship management.
B. the invasion of privacy.
C. the high actual cost per thousand.
D. lack of selectivity.
E. waste coverage.
Answer: B