Personal selling is a more appropriate tool than advertising when the objective is to:
A. ask for a sale.
B. minimize the cost per lead.
C. provide information.
D. create awareness.
E. create brand appeal.
Answer: A
Marketing MCQ
A. ask for a sale.
B. minimize the cost per lead.
C. provide information.
D. create awareness.
E. create brand appeal.
Answer: A