Personal selling is often considered superior to the other marketing communication techniques. Which of the following is one of the reasons for it?
A. Distortion of marketing messages does not occur in personal selling.
B. Salespeople can often involve in decision making in personal selling.
C. Marketing messages tend to be consistent in personal selling.
D. Personal communication is an inexpensive option to communicate.
E. Personal selling is associated with better reach compared to the other methods.
Answer: B