Retail/Local advertising often takes the form of:
A. trade advertising.
B. selective-demand advertising.
C. bait and switch advertising.
D. direct-action advertising.
E. indirect response advertising.
Answer: D
Marketing MCQ
A. trade advertising.
B. selective-demand advertising.
C. bait and switch advertising.
D. direct-action advertising.
E. indirect response advertising.
Answer: D