Studies conducted to examine the combination of advertising and personal selling efforts have shown:
A. Combining advertising and personal selling for complex products will reduce effectiveness.
B. Sales reps from heavily advertised companies are poorly received compared to salespeople from non-advertised companies.
C. Advertising is not useful for complex products and industrial products.
D. Advertising to be unnecessary when the objective is to create awareness for a new product.
E. Companies can improve reach, reduce costs, and improve the probability of a sale by combining advertising and personal selling.
Answer: E