Terms such as new advertising, orchestration, and seamless communication have been used to describe:

Terms such as new advertising, orchestration, and seamless communication have been used to describe:

Terms such as new advertising, orchestration, and seamless communication have been used to describe:



A. the marketing mix.

B. integrated marketing communications.

C. the promotion mix.

D. relationship marketing.

E. the 4 A's.



Answer: B


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