____ tests are complex methods of measuring effectiveness through inquiries in which variations of the ad appear in different copies of the same newspaper or magazine.

____ tests are complex methods of measuring effectiveness through inquiries in which variations of the ad appear in different copies of the same newspaper or magazine.

____ tests are complex methods of measuring effectiveness through inquiries in which variations of the ad appear in different copies of the same newspaper or magazine.



A. Recall

B. Recognition

C. Split-run

D. Portfolio

E. Comprehension


Answer: C


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