The fact that the first massage Gretchen gives each day is better than the last massage demonstrates the ______ of services.
a) heterogeneity
b) customer contact aspect
c) intangibility
d) inseparability
e) perishability
Answer: a
Marketing MCQ
Marketing Chapter 13
The fact that the first massage Gretchen gives each day is better than the last massage demonstrates the ______ of services.