The Federal Trade Commission and U.S. Postal Service have laws that govern the use of a(n) ____, whereby a company proposes to send merchandise to consumers and expects payment unless a rejection or cancellation notice is sent by the consumer.

The Federal Trade Commission and U.S. Postal Service have laws that govern the use of a(n) ____, whereby a company proposes to send merchandise to consumers and expects payment unless a rejection or cancellation notice is sent by the consumer.




A. unsolicited order

B. negative option

C. contradictory option

D. false substitution

E. unsubstantiated order


Answer: B


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Marketing Chapter 20

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