The final stage of the IMC planning model is:
A. budget determination.
B. the development of the media strategy.
C. analysis of communication process.
D. integrating creative strategies.
E. monitoring, evaluation, and control.
Answer: E
A. budget determination.
B. the development of the media strategy.
C. analysis of communication process.
D. integrating creative strategies.
E. monitoring, evaluation, and control.
Answer: E