The following four steps—defining the company's mission, setting objectives, designing a portfolio, and developing plans—is called ________.

The following four steps—defining the company's mission, setting objectives, designing a portfolio, and developing plans—is called ________.

The following four steps—defining the company's mission, setting objectives, designing a portfolio, and developing plans—is called ________.



A. strategic planning

B. positioning

C. market penetration

D. differentiation



Answer: A



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