The Nielsen Station Index (NSI) refers to local television markets as:
A. areas of dominant influence.
B. metropolitan rating areas (MRAs).
C. designated market areas (DMAs).
D. local markets.
E. geodemographic areas.
Answer: C
Marketing MCQ
A. areas of dominant influence.
B. metropolitan rating areas (MRAs).
C. designated market areas (DMAs).
D. local markets.
E. geodemographic areas.
Answer: C