The promoter of a boxing match would probably want to place an ad in the sports section of the newspaper and, therefore, pay a(n) _____ rate.
A. flat
B. run-of-paper
C. preferred position
D. agate
E. bleed page
Answer: C
Marketing MCQ
Marketing Chapter 12
The promoter of a boxing match would probably want to place an ad in the sports section of the newspaper and, therefore, pay a(n) _____ rate.