Basic rates quoted by newspapers that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates.
A. preferred position
B. open
C. flat
D. run-of-paper
E. combination
Answer: D
Marketing MCQ
Marketing Chapter 12
Basic rates quoted by newspapers that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates.