The second stage of the IMC planning process is the:
A. development of a mission statement.
B. development of marketing job descriptions.
C. promotional analysis.
D. development of an advertising plan.
E. preparation of a marketing plan.
Answer: C
A. development of a mission statement.
B. development of marketing job descriptions.
C. promotional analysis.
D. development of an advertising plan.
E. preparation of a marketing plan.
Answer: C