The share of a television audience indicates the:
A. percentage of the defined target market that is exposed to a message at least once during the relevant time period.
B. percentage of households using TV tuned to a particular program in a specified time period.
C. average number of exposures to a message received by each member of the target market.
D. percentage of all households using television during a specific time period.
E. number of people who responded to a televised direct-response ad.
Answer: B