The share of a television audience indicates the:

The share of a television audience indicates the:



A. percentage of the defined target market that is exposed to a message at least once during the relevant time period.

B. percentage of households using TV tuned to a particular program in a specified time period.

C. average number of exposures to a message received by each member of the target market.

D. percentage of all households using television during a specific time period.

E. number of people who responded to a televised direct-response ad.



Answer: B


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