To try to help Americans prepare for a terrorist attack, the U.S. Department of Homeland Security used a $1.2 million advertising campaign involving both print and broadcast media. Prior to producing the finished commercials, people to whom the message was targeted were asked to look at a succession of photos and to give their reactions to the message delivered by the photos. In other words, people were asked to look at:
A. photomatic rough.
B. animatic rough.
C. still motion animation.
D. still-action animatic.
E. panning frames of animatics.
Answer: A