When an advertiser purchases airtime from a national network, the commercial is transmitted across the nation through the affiliate station network. This is known as _____ advertising.
A. network
B. scatter
C. local
D. spot
E. up-front
Answer: A
Marketing MCQ
Marketing Chapter 11
When an advertiser purchases airtime from a national network, the commercial is transmitted across the nation through the affiliate station network. This is known as _____ advertising.