When higher-level executives determine the budget amounts to be allocated for each department's advertising expenditures, a _____ approach is being used.
A. bottom-up
B. marginal contribution
C. top-down
D. Delphi
E. contribution forecast
Answer: C
Marketing MCQ
Marketing Chapter 7
When higher-level executives determine the budget amounts to be allocated for each department's advertising expenditures, a _____ approach is being used.