Marketing MCQ Marketing Chapter 15 When retailers use multiple distribution channels to complement their stores with catalogs, apps, or websites, they are using _______________.

When retailers use multiple distribution channels to complement their stores with catalogs, apps, or websites, they are using _______________.

Marketing Chapter 15

When retailers use multiple distribution channels to complement their stores with catalogs, apps, or websites, they are using _______________.

a. scrambled merchandising

b. digital retailing

c. multichannel distribution

d. multichannel retailing

e. retail discounting

Answer: d. multichannel retailing

Marketing MCQ

When retailers use multiple distribution channels to complement their stores with catalogs, apps, or websites, they are using _______________.

When retailers use multiple distribution channels to complement their stores with catalogs, apps, or websites, they are using _______________.

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