When a single channel member manages an integrated marketing channel to achieve low-cost, efficient distribution for satisfying target markets, ______ exists.

When a single channel member manages an integrated marketing channel to achieve low-cost, efficient distribution for satisfying target markets, ______ exists.



a) a vertical marketing system

b) horizontal channel integration

c) channel power

d) channel cooperation

e) extensive distribution



Answer: a) a vertical marketing system


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Marketing Chapter 15

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