Which of the following best describes selective-demand advertising?

Which of the following best describes selective-demand advertising? 



A. Advertisement of 'Complan' that compares its benefits against its competitor 'Bournvita'.

B. Beef council stimulating the demand for beef through an ad.

C. Advertisement of Coca-Cola placed in progressive grocer, a trade magazine to promote Coca-Cola to food store managers.

D. Lufthansa ad that appears in the newspapers all across the country.

E. Ad for a 3 day discount in a restaurant located in San Diego which appears in the local newspaper.



Answer: A


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